What could you do less of?
I shall deliberately misinterpret that prompt / question and answer it my way. I could do less of listening to stupid adverts, repeated ad nauseam, sometimes with gimmicky tunes – one to two lines maximum – again and again, all day, every day. Surf the channels to escape an ad, and what do you get? A synchronized set up where almost every channel is blasting out the same, or similar, ads at the same time. Have you noticed that when you leave the TV room, and retreat to the kitchen to get some limited peace, the ads follow you because the volume is turned up at ad time so you just can’t escape.
I remember my grandfather, back in the sixties, with the advent of ITV in Wales – the Independent TV channel that used ads – sitting before the TV set, his foot up before the screen and his fingers in his ears so he would not be able to see or hear those ads. Alas, once heard, seldom forgotten, and I can still sing most of those meaningless jingles heard back in my childhood. How it I hate when I go shopping in the supermarket and shoppers tunelessly whistle a TV ad as they shuffle along behind their carts. Alas, ad free programming, all too often, is either expensive or non-existent.
And what about those telephone calls when they put you on hold until the next agent is free to attend to you? I won’t mention names, because I don’t want to get sued, but I guess we have all had the same experience. I had a ninety minute online wait one day, with horrible music, an exhortation to stay on the line so I wouldn’t lose my place in the queue aka line-up, and a 90 second ad that glorified the joys of the company’s product, repeated once every five minutes. I suffered through that ad 18 times on that one call alone. Another local firm gave me the similar treatment, except that it was a one minute ad, repeated once every ninety seconds. I suffered through 10 repetitions in a wait of 15 minutes, got fed up, and hung up the phone.
Look at the peaceful scene above. That’s the view from my bedroom window in Island View. Even the crows are absent, and the early morning silence, like the sun, is golden. Two birds with one stone – a morning person or an evening person? A morning person with dawns like this, but an evening person when a sunset like this one miraculously occurs.