I love the sales shows on the telly. The sales lady comes and and starts talking and you can’t stop her once she gets going. My golly, once they start talking they’d sell you anything from snake oil to …. well, I heard a good sales pitch today. It went like this.
“See how delicately the necklace is carved? Then it is highly polished in a new process that leaves it bright and shiny, like a brown diamond.”
The model whirls and twirls, showing off her best points, not to mention what she is encouraging viewers to buy, the bracelet, the ear-rings, the shiny necklace. Television and online sales. No sense across the screen of touch, of taste, of smell. Just a temptation to enter a vision that the sales girl is selling. The model whirls, the music rings out, the camera focuses on the band in the background. The lead singer wears exactly the same jewelry as does the model: identical necklace, ear-rings, bracelet.
I struggle to catch the words, but you know how modern music distorts the lyrics, twists the sounds. Later, I put the words of the song back together. I recognize snippets, portions, and then the whole verse clicks. Intertextuality, I think, verse responding to verse across cultures and the ages. No wonder that I recognize it and can put the words back together with the help of the original.
“Only twenty left,” the sales lady says. The model smirks, wiggles, shows off her multiple gems, and smiles. “Call this number now,” the sales lady points to a number in the corner of the screen. “Nineteen, eighteen left, be quick. You don’t want to miss out on one of these.”
“Remember,” the sales lady says. “these are original dog turds. They say you can’t polish a turd, but you can. In fact, with today’s new freeze dry technology you can collect dog turds, freeze dry them, and then carve, shape and polish them. No more doggy bags and doggy waste. It’s one of the best forms of recycling.” The sales lady smiles at the camera and the show band breaks once again into that snappy song and chorus. While the lead singer sings, the camera focuses in on her necklace, her ear-rings, and then her bracelet. And I piece together the words:
“Gather ye dog turds while ye may,
for time it is a’flying,
and that fresh dog turd, dropped today
tomorrow you’ll be drying.”
“Looks like a dog turd.
Smells like a dog turd.
Feels like a dog turd.
Tastes like a dog turd.
Thank Dog we didn’t step in it.”